about us
China Ready® helps people
and organizations successfully engage with the chinese
The CHINA READY® training program equips our clients with cultural insights and understanding that are essential for successfully engaging with Chinese people.
Our training also leads to Global Accreditation, which shows Chinese customers you are a reputable business that will meet their service expectations.
Add to this our marketing and business advisory services, and you have everything you need to ready yourself for the challenge of doing business with the Chinese.
IN 2012 CHINESE
TRAVELERS SPENT MORE THAN
USD billion
ON INTERNATIONAL TOURISM
IN 2013 MORE THAN
0
CHINESE STUDENTS WERE
STUDYING ABROAD
only China Ready® has the
three essentials for success
credibility
CHINA READY® is the owner and worldwide controller of the CHINA READY & ACCREDITED® Global Quality Service Certification Program and its associated trademarks that help Chinese people identify products and services they can trust. We have the only Program of its kind to be overseen and approved by high-ranking Chinese government officials and business executives.
We are partnered with some of China’s most influential companies, including UnionPay, with over 4 billion cards in use throughout the world.
In a culture where authority and reputation are paramount, no-one is better credentialed than CHINA READY®.
connections
CHINA READY® is more than a training and accreditation service.
Our business advisory network connects you to genuine experts who know the nuances of China commerce and can help open doors for you.
Through our partners such as the multi-media networks of China’s official Government News Agency, Xinhua International, and our own Chinese website, we are able to put you in touch with millions of affluent customers.
cultural understanding
Helping other cultures understand how Chinese people think, act and do things is a key aspect of our service. Our training in this area is provided through ‘Chinese eyes’, so you can depend on its authenticity and accuracy.
Delivered online and face-to-face by our internationally renowned training partners Kaplan and Laureate, CHINA READY® training provides lessons and insights that remain with you.
a guiding
light...
…and an ancient tradition
传承历史文化
In ancient times, the Chinese used lanterns to guide people to safety. In the same way today, the CHINA READY® lantern shines a light on Western products and services Chinese people can rely upon – and shows Western organizations the way to capitalize on the China opportunity.
The practice of accreditation is also part of a centuries-old Chinese tradition. It goes back to the days when an inscription was positioned above the entry door of shops and commercial enterprises to identify merchants who provided trusted products and services.
This inscription in Chinese is a part of the CHINA READY & ACCREDITED® logo and means ‘products and services Chinese consumers can trust’
a comfort for
chinese customers
护航合法权益
The CHINA READY & ACCREDITED® Certification Trade Mark proves your business has been thoroughly assessed against an internationally approved set of criteria.
This includes credibility, Chinese cultural understanding, adherence to the CHINA READY® code of conduct, transparency, in house complaint handling processes, Chinese consumer protection, insurance, truthful advertising, anti-discrimination and safety.
CHINA READY Certification™ also signifies western government support and protection of Chinese consumer and business rights. Western governments responsible for granting approval of the CHINA READY & ACCREDITED® Quality Service Certification Program Rules can enforce compliance in whichever country the
CHINA READY® certified enterprise is located.
This translates into a huge degree of comfort, trust and value for the Chinese consumer.
a symbol of
international quality
国际标准质量认证
The CHINA READY & ACCREDITED® Quality Service Certification (QSC) Program Rules, and its associated Certification Trade Mark is officially approved by major governments around the world - including the United Kingdom, United States of America, Canada, Australia and New Zealand - together with approval by each country’s relevant consumer protection and fair trading agency.
The CHINA READY® Trade Mark is also approved and protected in the European Union (EU) through the International Bureau of the World Intellectual Property Organization (WIPO) under the Madrid Agreement and Protocol.
Citizens of these states and countries have their own quality assurance symbols that they can rely on – you’ll be familiar with many of them.
For the Chinese, the
CHINA READY & ACCREDITED® Certification Trade Mark carries the same credibility, trust and assurance as these other Trade Marks hold throughout the Western world.
the China Ready®
leadership team
China Ready® group
china board
some of its members include:
global executive chairman -
garry crockett 加里•克罗克特
The only Westerner on the CHINA READY® China Board leadership team, Garry Crockett has over 35 years of successful commercial and cultural involvement with Asia. He has been instrumental in the facilitation of outbound Asian investment and has broad experience at an executive level in the private, public and not-for-profit sectors. Read more.
hon global vice chairman -
dr. yuan cai 袁采教授
A former Shanghai Minister for Higher Education and Minister for Overseas Chinese Affairs, Dr. Yuan Cai is a highly respected identity in China. Dr Yuan has served on the Boards of many Chinese government owned educational institutions and commercial enterprises, and has mentored and advised China’s top commercial, educational and political leaders. Read more.
chief executive - julia (ting ting) gong
龚怡婷
Born and educated in China, Ms. Gong has a Master’s Degree in Government and International Relations and is also a Certified Practicing Accountant. She has extensive commercial experience at organizations such as PricewaterhouseCoopers and Coca-Cola, combined with an in-depth knowledge of cross cultural communication and high-level personal networks in China. Read more.
chen xin
陈新
Mr. Chen Xin is Chairman of Hua Ding Construction Corporation (a subsidiary of China’s largest construction company). He is also Deputy Secretary-General and Chair of the Engineering Committee of Beijing based China National Building Decoration Association, China’s (and the world’s) largest membership association. Read more.
yi lin
依琳
Ms. Yi Lin is a well-known Chinese life-style television presenter with a wide audience, covering all age groups. She is an acknowledged expert in understanding what drives Chinese consumers and has expert knowledge of the expectations and dreams of all age groups in China. Read more.
huang tiemin
黄铁民
Until his recent retirement, Mr. Huang Tiemin was Chairman of Hengshan Hotel Management and Vice Chairman of the Hengshan Group, one of the largest Chinese Government invested corporations. Amongst other roles, he is now Chairman, China Boutique Hotel Association and Chairman, Shanghai Accommodation Association. Read more.
chen dahao
陈达豪
A successful businessman, Mr. Chen Dahao is held in the highest esteem by China’s Government. He is President of the Federation of Industry and Commerce – ShaoGuan, Guangdong Province, owner of Wahaha ShaoGuan Bottlers (China’s largest beverage producer), and also has other far ranging business interests across China. Read more.
gong xuanming
龚宣明
Highly respected with extensive networks in government and the private sector, Mr. Gong Xuanming is a former China government official. He has been actively involved over many years facilitating investment and management for both international and Chinese clients, and enjoys strong relationships with major banks, State Owned Enterprises and financial institutions. Read more.
China Ready® group international board
some of its members include:
john king oam
约翰•金
Mr. King serves on a wide range of government, industry and company boards including Chairman of the NZSX listed Southern Travel Holdings. He has been involved in major government and corporate projects in Indonesia, Saudi Arabia, Dubai, Asia Pacific and Australia and honored with an Award of Merit for Tourism Leadership by the Pacific Asia Travel Association (PATA) and the Australian government with an Order of Australia Medal. Read more.
david baffsky ao
大卫• 柏斯齐
An internationally recognized lawyer, investor and company director, Mr. Baffsky is Chairman of publically listed Investa Wholesale Funds Management and Honorary Chairman of ACCOR Asia Pacific Group, in addition to his Board roles with many major government and industry bodies. He has been honored by the Government of France as a Knight in the Order of the Legion d’Honneur and by the Government of Australia as an Officer of the Order of Australia. Read more.
hon robert (bob) debus am
罗博特•德布斯
Mr. Debus was a well-known and popular public broadcaster, publisher, lawyer and NGO executive before embarking on a 28 year career in politics, during which he served as Attorney General, Minister for the Environment, Minister for Finance and Minister for Emergency Services in the NSW State government and then Minister for Home Affairs in the National Parliament. He has been honored as a Member of the Order of Australia. Read more.
bruce dover
布鲁斯•多佛
Mr. Dover has spent a lifetime as journalist, editor and business executive with the world’s largest media companies. He was an award-winning China based foreign correspondent in the early 1980’s and returned to live in Beijing in 1994 following his appointment as Vice President (China) for Rupert Murdoch’s News Corporation. Read more.
dr. david stevens
大卫•史弟芬教授
Dr. Stevens is a leading global educator and has authored many books, two of which are major international texts published in Chinese. He was Chairman, Australian Standards Committee for Value Management, and is a Fellow of the Hong Kong Institute of Value Management. He has worked with most divisions of the Hong Kong Government, and has been honored in the Asia Top 500 Leaders List. Read more.
jeff sanders
杰夫•桑德斯
Mr. Sanders is a native of New York USA and is one of the most respected and talented people in the world of advertising, marketing and consumer insights. He has a comprehensive understanding and appreciation of the rapidly increasing importance and relevance of China coupled with a lifetime of global experience in agency, communications and marketing. Read more.
geoff buckley
杰夫•巴克利
Mr. Buckley has more than 30 years’ experience in senior management in both the private and government (State and Federal) sectors. He has specialized and extensive global strategic planning and marketing experience in the tourism and travel industry and is a former Head of Tourism Australia. Read more.
influential partners and supporters
部分合作（支持）伙伴
The CHINA READY® Group has strong relationships with some of China and the world’s most influential
organizations. This network can open doors for CHINA READY® clients that are closed to others.
more>
UnionPay International The world’s largest payment scheme, with over 4 billion cards issued and China’s only bankcard association. news>
more>
CCUP A collaboration between China’s government and its top 100 domestic organizations for the promotion of international trade. news>
more>
CNTA Affiliated to the State Council and responsible (among other things) for managing service quality plus the legal rights and interests of tourism consumers. news>
more>
Xinhua China’s official and most influential media and news distribution agency. news>
CHINA READY® Global Licensee
more>
PATA Internationally acclaimed for acting as a catalyst for the responsible development of travel & tourism in the Asia Pacific region, PATA is the world’s oldest and largest travel association. news>
CHINA READY® Global Licensee
more>
Kaplan The world’s leading provider of lifelong education with 1 million students in 600 locations globally. news>
CHINA READY® Global Licensee
more>
Laureate Providing respected, high quality, accessible education through a network of more than 250 campuses in over 29 countries throughout the Americas, Europe, Africa, Asia and the Middle East. news>
CHINA READY® Global Licensee
more>
Global Blue Creator of Tax Free Shopping, now handling more than 94,000 transactions a day. news>
more>
Jin Jiang International A PRC State-Owned enterprise with diversified interests including China’s largest tourism conglomerate. news>
more>
UNWTO The United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. news>
more>
China Eastern Listed on both the China and US Stock Exchanges, it is one of China’s top three airlines with a network covering 187 countries and more than 1000 destinations. news>
more>
China Italy Association China Italy Association and CHINA READY® working together as a bridge between China and Italy in the hosting of 2015 Milan World Expo. news>
the
China Ready®
global
advisory
service
we are useful
people to know
Regardless of how expert you are in your own market, you will find China is a vastly different business and cultural environment. There is no single strategy to ensure success. And that’s why it pays to get expert advice from people who know how the Chinese think, act and do things in business and government.
CHINA READY® has a network of Chinese and Western experts who are a bridge between you and your business ambitions with the Chinese.
Wholly independent, and with no agenda other than achieving successful outcomes for our clients, this extended family of the
CHINA READY® Group can help you:
- Create a viable CHINA READY® strategy
- Navigate around potential roadblocks
- Build long term relationships with the organizations and people that really matter
- Export your product or service to China
- Attract funding from China for investment in property, construction, agriculture, mining and resources, tourism, education, renewable energy, technology and other business opportunities across the globe
- Undertake investment and property development in mainland China
- Create a dynamic communications and marketing strategy, using our strong connections with China’s major media players and key influencers from government and a wide range of industry sectors
- More effectively market in China with access to unique channels and partners