Mr. Sanders is a native of New York USA and is one of the most respected and talented people in the world of advertising, marketing and consumer insights. He has a comprehensive understanding and appreciation of the rapidly increasing importance and relevance of China coupled with a lifetime of global experience in agency, communications and marketing.
Mr. Sanders has worked in positioning many of the world’s largest and best known brands such as Visa and American Express during a 20 year career with global agencies such as Leo Burnett, George Patterson Y&R and BWM.
More recently he was Managing Director of RAPP for nine years and CEO of Global Red for three years prior to taking up his current CEO role at the award winning data and analytics company Beyond Analysis, part of STW.
Having worked in Beijing and undertaken consulting with marketing agencies in Shanghai and Hong Kong, Mr. Sanders has broad experience coupled with an understanding of differences in cross cultural communication between China and the rest of the world.