geoff buckley
杰夫•巴克利

Mr. Buckley has more than 30 years’ experience in senior management in both the private and government (State and Federal) sectors. He has specialized and extensive global strategic planning and marketing experience in the tourism and travel industry and is a former Head of Tourism Australia

Under Mr. Buckley’s leadership Tourism Australia (with offices in 12 overseas regions) grew the Australian tourism brand to number one in the world (Source: Future Brands CBI Index).

Mr. Buckley was also a Principal and lead adviser in the travel and tourism sector business for KPMG Australia before establishing his own consulting business – New Earth Tourism – prior to joining as a Director with the CHINA READY Group®.

Mr. Buckley has considerable experience in major event management and played a key role in marketing and sponsorship for Sydney during the Sydney Olympic Games followed by the development of the Sydney Olympic Park precinct after the Games.

He also has strong market research experience and as a Director of a major market research company undertook strategic marketing and brand development for a range of major companies in the finance, banking and insurance sectors.