marketing
the starting point
for your china-focused
marketing strategy
Within China today, more and more consumer products and services are being rigorously assessed and accredited due to fake products, poor quality and false advertising. Most hotels, tourism attractions, restaurants (and now even public toilets!) are accredited under a government regulatory framework.
Chinese consumers, particularly those seeking to purchase global products or those traveling overseas, want assurance they are dealing with trusted quality suppliers.
This is why CHINA READY Accreditation™ should be the starting point for any China-focused marketing strategy.
CHINESE BUYERS SPENT
USD billion
ON INTERNATIONAL
RESIDENTIAL PROPERTY IN 2013
0%
PAY CASH FOR
PROPERTY
PURCHASES
….I believe those Western businesses who become CHINA READY & ACCREDITED® will become the most sought after by Chinese consumers when selecting products and services.
我相信：随着时间的推移，有着这个认证标志的机构将会成为我们中国顾客最吸引人的这样一个目的地，最愿意往这样的机构去接受它们的服务。
Dr Yuan Cai
Former Minister for
Education and Former
Minister for Chinese
Overseas Affairs,
Shanghai
a welcome sign for
Chinese travelers
As a CHINA READY & ACCREDITED® business, you’ll have access to signage and trademarks that make you more appealing to Chinese people.
If you’re in the retail, travel or tourism industry, the CHINA READY & ACCREDITED® Certification Trade Mark, when used in conjunction with the CHINA READY® “Six Sector” Trade Mark, shows Chinese travel operators and independent travelers that your business or organization understands, respects and agrees to act in accordance with the principles of China’s Tourism Law (which applies to both domestic in-China and international suppliers).
The China Association of Travel Services (CATS) welcomes and strongly supports the CHINA READY Program®. We hope the Program will bring tangible and real benefits to our Chinese visitors.
中国旅行社协会非常欢迎和支持 CHINA READY® 这样的项目。同时也希望这个项目能为中国游客带来实实在在的好处。
Mr. Zhang Lijun
Chairman, China
Association of Travel
Services and President,
CYTS Travel Group
the China Ready®
china website -
your
chinese home page
Once you become a CHINA READY & ACCREDITED® business your products and services will be represented at the CHINA READY® China Website, located securely behind the great China Firewall.
This is a unique portal for Chinese consumers seeking reputable foreign products and services.
The amount of exposure you receive depends upon the level of marketing you choose – a simple listing for Entry, a half page display for Standard or a full page showcasing for Premium.
Chinese customers like to plan in advance and view products and services offered by accredited businesses before leaving home.
The CHINA READY® China website is where Chinese consumers go to find overseas products and services from organizations they can Trust to uphold Strict quality and Professional standards. This is where your CHINA READY & ACCREDITED® brand will be showcased.
The CHINA READY Program® is very, very important … it enables international businesses to get to get to know how the Chinese think, how they act and the way we do things.
the China Ready®
unionpay
international
marketing
partnership
UnionPay is overwhelmingly the most popular payment system in China, where every adult carries a UnionPay Card to pay for goods and services both at home and abroad.
Acceptance of UnionPay is a requirement for CHINA READY & ACCREDITED® businesses*. And when you consider the opportunities - both from retail and marketing perspectives - it makes a lot of sense.
There are more than 4 billion UnionPay Cards in use throughout the world. And when the Chinese travel or shop online, they usually prefer to use their UnionPay cards. If you’re looking for more business from Chinese customers, having UnionPay acceptance is a very good start.
More than that, CHINA READY® has a global strategic partnership with UnionPay International, including an agreed marketing and promotion plan in China for CHINA READY & ACCREDITED® businesses.
This plan leverages the immense UnionPay network to guide consumer traffic to CHINA READY & ACCREDITED® suppliers. That could be you.
*Where banking relationships allow
we can introduce you to some
special marketing opportunities
CHINA READY® board members and stakeholders can facilitate commercial arrangements with Chinese professional and member associations, who can act as unique distribution channels for your products and services – giving you exposure and recommendation in places that others simply can’t access.
We also have a close working relationship with Xinhua International, which is the official Chinese Government media outlet. Xinhua International is the most powerful ‘voice’ in China, with interests in newspapers, social media, magazines, digital content, telecommunications, and public relations.
CHINA READY® and Xinhua International are developing paid marketing opportunities for the benefit of CHINA READY & ACCREDITED® businesses.
Click here for more information.
we send chinese consumers direct to you
Simply by being CHINA READY & ACCREDITED®, your business will gain enormous credibility among Chinese consumers. Plus, you’ll have the opportunity to take that advantage further, through paid marketing opportunities within our network of influential Chinese media and marketing partners.
We can help you leverage China’s most popular online platforms and marketing channels to create highly effective integrated marketing strategies.
From advertising, email marketing, PR and social media, to search optimization and e-commerce,
CHINA READY® can help you generate interest, then lead Chinese people to your products and services.
the
China Ready®
global
advisory
service
we are useful
people to know
Regardless of how expert you are in your own market, you will find China is a vastly different business and cultural environment. There is no single strategy to ensure success. And that’s why it pays to get expert advice from people who know how the Chinese think, act and do things in business and government.
CHINA READY® has a network of Chinese and Western experts who are a bridge between you and your business ambitions with the Chinese.
Wholly independent, and with no agenda other than achieving successful outcomes for our clients, this extended family of the
CHINA READY® Group can help you:
- Create a viable CHINA READY® strategy
- Navigate around potential roadblocks
- Build long term relationships with the organizations and people that really matter
- Export your product or service to China
- Attract funding from China for investment in property, construction, agriculture, mining and resources, tourism, education, renewable energy, technology and other business opportunities across the globe
- Undertake investment and property development in mainland China
- Create a dynamic communications and marketing strategy, using our strong connections with China’s major media players and key influencers from government and a wide range of industry sectors
- More effectively market in China with access to unique channels and partners