A small select group of China’s top business leaders flew to Australia and the Pacific this month to accompany the People’s Republic of China President Xi Jinping to the G20 meeting of world political and business leaders. [Read more…]
CHINA READY Global Executive Chairman Mr Garry Crockett, and Director Mr Geoff Buckley, were privileged to have attended a special international VIP dinner last week which was held in a discreet and majestic venue hidden away in the heart of historic London. [Read more…]
It was no mean feat to get the leaders of China’s culinary industry all together in the same room at the same time.
These high powered and incredibly busy leaders took time out from their schedules to host a special meeting and lunch in Shanghai at the personal request of Dr Yuan Cai, CHINA READY Group Honorable Vice Chairman for the visit of World Service Skills International Director, Ms Jeanette Allen to China. [Read more…]
A special World Expo Passport has been produced for Chinese visitors attending the Milan World Expo, which runs from May to October next year. [Read more…]
The debate and conjecture as to who would be awarded primary ticket selling rights in China for next year’s World Exposition to be held in Milan, Italy is over. An announcement made today reveals that China Corporate United Pavilion (CCUP) – a joint collaboration between China’s Government and Industry – has secured these highly sought-after rights. [Read more…]
Global Accreditation Program supports forecast 400 million outbound visits by mainland Chinese by 2020; CHINA READY® ONLINE ensures this vital training is now available at a click of a mouse.
A global accreditation initiative to support the USD128 billion Chinese outbound travel sector through easy identification of trusted products and service providers has attracted Australian industry and political heavyweights to the official global launch of CHINA READY® ONLINE at Australia’s Federal Parliament House.
Chinese travelers are now the world’s biggest spenders, with almost 100 million outbound visits by travelers from mainland China last year, a figure expected to increase to 400 million by 2020. China Ready & Accredited® (CRA) is the global training and independent quality service assurance accreditation system developed to meet the needs of this growing consumer base. Accredited individuals and businesses have been educated and assessed to meet a strict set of criteria, including Chinese cultural awareness, respect, quality service assurance, safety and legal compliance. The launch of CHINA READY® ONLINE combines the latest in teaching technology with online accessibility, further widening the reach of this critical initiative.
While the CRA certification rules have already been approved in many countries including the USA and UK, Australia was the first country to champion the Program in 2012.
Support for the online initiative was significant, with many senior political figures, including Federal Parliamentary Speaker the Hon. Ms Bronwyn Bishop MP and the Hon. Ms Julie Bishop MP, Minister for Foreign Affairs, joining the CHINA READY® ONLINE launch. The Australian Government “Friends of Tourism” Gala Dinner hosted by the National Tourism Alliance marked the successful conclusion of the prestigious Australian Tourism Industry Roundtable attended by senior government and industry leaders in the Great Hall of Parliament House.
“Australia has a long and proud history of innovation and was one of the first global destinations to secure Approved Destination Status from the Chinese government, as well as the first destination along with New Zealand to introduce a national tourism quality assurance scheme,” Mr Garry Crockett, Global Executive Chairman CHINA READY said.
The Chinese market is a key sector for Australia. The Tourism 2020 Strategy estimates China has the potential to grow to between $7.4 – $9billion in total expenditure by 2020. There were 709,000 visitors to Australia from China in 2013, an annual increase of 14.5 per cent, generating $4.8 billion in total expenditure.
“The China market is of critical importance to Australia,” Mr John Hart, Chairman National Tourism Alliance (NTA) said. “As the umbrella tourism industry body representing the interests of all Associations involved in the Australian tourism industry, NTA is pleased that China Ready & Accredited has chosen Australia for the global launch of their online program.”
In addition to partnering with China’s official payment facility system, UnionPay (with more than 4 billion cards on issue), CHINA READY has partnered with leading global education provider Kaplan Professional to deliver consistent, quality online training.
Australia’s largest hotel group, Accor, is the first hotel group in the world to be officially accredited as CHINA READY®.
“In order to remain competitive in the Chinese market, we must continue to adapt and attune ourselves and our staff to the sensitivities and preferences of Chinese guests so they experience Australia in the best way possible,” Mr Simon McGrath, Accor Pacific Chief Operating Officer said.
CHINA READY has been appointed official partner for the 2015 Milan World Expo by the China Corporate United Pavilion (CCUP), one of the two main pavilions to be constructed by China to showcase its unique culture and economic development to the world. [Read more…]
A ground breaking dinner event held by China National Tourism Administration (CNTA) in Sydney, Australia was attended by deputy tourism ministers from the provinces of Shanxi, Tibet, Anhui and Guangxi along with Chinese tourism and industry leaders from Shanghai, Zhejiang, Yunnan, Guangdong, Jiangxi, Hebei, Fujian, Jiangsu and Sichuan. [Read more…]
China National Tourism Administration (CNTA) in collaboration with CHINA READY has launched a special program for Western travel agents selling travel into China. [Read more…]