More than 200 VIPs from China and Australia attended the official launch of the “Kaleidoscope of a Multicultural China” as part of celebrations commemorating the 40th Anniversary of bilateral cultural and tourism relations between the two countries.
Ceremonies included a traditional Chinese-style cutting of the ribbon by the leading dignitaries. A key focus was presenting the unique Xinhua photographic collection of China’s 56 ethnic groups. Xinhua is the Chinese Government official news agency and Xinhua photographers are provided with exclusive access and opportunities. A delicated team follows China’s President and senior Chinese officials to every meeting and event.
The event received extensive news coverage across China through Xinhua and China Central Television (CCTV) and marked the official launch of CHINA READY and the CHINA READY Global Quality Service Certification Program® in Australia.